Brand guidelines
The canonical reference for NoDossier. Anything built on this brand, by anyone, follows what is on this page.
Positioning
A UK-first data removal service built on the right to erasure, with a public register of the brokers it acts against.
They built a file on you at machine speed. Take it apart.
The name: a dossier is what a scattered set of records becomes once something assembles it. Brokers have always traded personal data, but assembly used to be slow and expensive. Now it is neither, and what used to be fragments is a file on you. The name states the goal rather than the process.
Colour
Dark first. Light mode redeclares every token rather than overriding a few, so no colour exists in only one theme. Accent is reserved for progress and verification, never decoration.
- #0C0F12ink · Page background, dark theme
- #14181Dsurface · Cards and panels
- #232A31border · Hairlines and dividers
- #E8ECEFtext · Body text
- #93A1ACmuted · Secondary text, labels
- #4ADE80accent · Primary action, verified, erased
- #F59E0Bwarn · Deadline near or missed, awaiting check
- #EF4444danger · Broken route, refused request
Type
Geist Sans for everything readable. Geist Mono for anything a machine produced or a person may need to check: dates, counts, URLs, the letters themselves. The mono face is the signal that a value is evidence.
2026-10-05 · 7 verified · rocketreach.co/remove-profile
Voice
second person, plain English, British spelling. The reader is worried about their address being online and is not interested in our opinions. Tell them what is true, what we did, and what happens next.
Do
- Say what the law says, then say what we do. In that order.
- Put the number and the date next to every coverage claim.
- Write short sentences in British English, second person.
- Show the awaiting-check count as loudly as the verified count.
Do not
- Never promise removal, a success rate, or a timescale we do not control.
- Never print a broker count that mixes checked and unchecked entries.
- No em dashes, no consultant-speak, no urgency theatre.
- Never ask for personal data the request itself does not need.
Open decision
NoDossier is a working name and nodossier.com is a placeholder. The name, palette and tagline all read from one config file, so changing them is a single edit rather than a rebuild.